By Sam Anderson At a recent roundtable event with design leaders from The Drum Network, we indulged in a little future-gazing. With creative and digital landscapes changing fast, we asked our panelists: what trends will dictate the next decade of evolution in design teams? Michael Vromans, chief creative officer, DPDK: expanded depth and breadth We’re broadening our understanding of where a product or a touch point sits in the whole customer experience. It’s customer experience thinking, broad thinking, but very deep in craft. Without experts who have fierce opinions and fierce visions, they will never be surprised. It’s yin and yang: there’s research, but you still Read full story › Source: The Drum...
Read MoreBy Damian Ferrar As the metaverse expands and sits more prominently within a brand’s marketing strategy, Damian Ferrar, senior vice-president, innovation director and global head of Jack X, examines what marketers need to consider around changes to employment. Here, he looks at the emerging opportunities and infrastructural challenges. The metaverse buzz is louder than a hacksaw. Companies are hiring chief metaverse officers. Metaverse Fashion Week is now a thing, with Dolce & Gabanna launching its virtual fashion collection in Decentraland. Chipotle is regularly serving up virtual burritos on Roblox, and other events and activations like this are becoming ubiquitous. One opportunity in the metaverse Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe The metaverse is an evolution of existing ideas, rather than something new in and of itself; the collision of web3, gaming and social media, served up in a package that is appealing to audiences and the brands that seek to reach them. We’ve seen early success from the likes of Nike and Gucci in that space, but the greater opportunity for the metaverse still lies ahead. Vogue Business has already staked a claim as one of the media brands that understands the potential of metaverse platforms. In March, it held its Vogue Business and Yahoo Metaverse Experience Read full story › Source: The Drum...
Read MoreBy Danielle Long HSBC has turned fortune teller with a new online experience offering Singaporeans a glimpse into their financial future. Created by Wunderman Thompson, PHD, Meta and Ad-lib.io, the HSBC Futureverse is a film and technology experience that enables people to view one of 6 million possible futures. However, the aim of the experience is not to predict the future but to highlight the uncertainty and the amazing opportunities that have been created during uncertain times. The emotion-led financial decisions are often the cause of financial mistakes, HSBC is urging consumers to avoid this fate by generating acceptance and awareness of the Read full story › Source: The Drum...
Read MoreBy Chris Carey The live music industry was one most hit by the pandemic, but has it returned to where it was pre-Covid? Chris Carey, research director, and Georgia Deegan, research executive, Opinium consider how this sector – and its consumers – have changed throughout the lockdown, and whether the effects will be here to stay. It’s been a tough time for everyone The pandemic was not easy on anyone, and getting back to some kind of normal is going to take a while. Over half (55%) of UK adults’ attitude toward attending events has changed since before the pandemic. One-fifth (20%) of people are Read full story › Source: The Drum...
Read More
Industry News