By Webb Wright It’s already been a rough week for crypto. But this could all be the temporary discomfort of a revolutionary new industry that’s still maturing. Here’s what you need to do. The crypto industry’s troubles continue to pile up. Amid government crackdowns, multimillion-dollar thefts, bankruptcies, and the decline of some of the world’s leading digital currencies, crypto has found itself in a moment of reckoning that seems to be growing more dire by the day. In the first couple weeks of July, both Voyager Digital and Celsius Network filed for Chapter 11 bankruptcy. The customers of both companies could potentially financially suffer as Read full story › Source: The Drum...
Read MoreBy Taruka Srivastava Heineken has collaborated with noted shoe designer Dominic Ciambrone (AKA The Shoe Surgeon) to launch the bespoke sneaker line Heinekicks. The limited-edition sneakers have Heineken Silver beer in the sole, added using a specialized surgical injection. Created with the help of Le Pub and BBH, each pair features a sleek green lenticular upper with silver and red accents. Built into the tongue is a removable metal bottle opener so wearers can open up a fresh drink. Dominic Ciambrone said: “Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries, and Read full story › Source: The Drum...
Read MoreBy Ian Darby The focus on the attention economy in advertising is becoming sharper. Brewing giant AB InBev is the latest major advertiser to signal its intention to place more emphasis on media investment based on ‘attention’ as opposed to single views or impressions. This shift is explained in part by the rise in contextual advertising as a way of harnessing consumer attention, and the growing necessity to look for new ways of engaging with audiences as the third-party cookie becomes a thing of the past. To consider this, The Drum partnered with Playground xyz, the technology company that’s on a Read full story › Source: The Drum...
Read MoreBy Hannah Bowler As advertisers reconsider their marketing spend in the face of ever-worsening economic conditions, influencers have told The Drum brands are canceling campaigns, reducing fees and brokering gifting-only deals. The Drum commissioned HypeAuditor to survey influencers in the UK and US to find out how the economic downturn had affected their businesses. Just under half of all 141 influencers to respond have experienced payment problems since the economy started to dip in March 2021. Looking deeper, 33 influencers were asked by brands to lower fees, 18 have had payments delayed and 16 had brands cancel campaigns altogether. For influencers who had rates lowered, Read full story › Source: The Drum...
Read MoreBy Sam Bradley Japanese network Hakuhodo has acquired Kingdom Digital, a Malaysian creative agency based in Kuala Lumpur. The takeover, for an undisclosed fee, will boost Hakohodu’s creative offering in Malaysia and the wider Asia Pacific region. Shuntaro Ito, Hakuhodo International’s president and chief executive officer, said of the move: ”Kingdom Digital will be able to contribute to our clients’ growth by providing them with sophisticated digital solutions in a Malaysian digital marketplace that will only continue to develop in the future.” Malaysia was the first country outside of Japan that Hakuhodo expanded into, back in the early 1970s. As well as Hakuhodo Malaysia Read full story › Source: The Drum...
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