By Amy Houston To mark the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the beer brand has launched a multi-channel campaign across 26 markets worldwide. Led by a hero film shot by award-winning Danish director Tore Frandsen, the ad takes viewers on a three-decades-long visual pub crawl through legendary moments, frozen in time. It taps into an all too familiar feeling many fans will recognize – cheering on your club with one hand while protecting your beer with the other. Marking the longest partnership in Premier League history, the nostalgic film is underscored with a bespoke soundtrack. Credits Client: Carlsberg Head of global sponsorships: Louise Bach Creative: The Network Read full story › Source: The Drum...
Read MoreBy John Glenday Kevin Bacon’s screen career is in freefall for his latest EE stunt in which the actor is seen dropping out of a tempestuous sky to deliver his latest telecoms message. ‘Parachute’ sees Bacon draw a parallel between skydiving and the knot in your stomach that accompanies running out of data, arguing that no one need endure the sensation of uncontrolled panic with EE. Taking a tumble before arresting his descent with an EE-branded parachute, Bacon informs UK customers that backup data on essential apps such as WhatsApp and Maps is safe, even after they exceed monthly data caps. Pete Jeavons, marketing Read full story › Source: The Drum...
Read MoreBy Kendra Clark PR, cybersecurity and data privacy experts explain how operating system security bugs could threaten trust in the tech giant. Apple is urging users to update the operating systems on their devices to address underlying security vulnerabilities it discovered in some versions of its iOS and macOS frameworks. On Wednesday the tech giant rolled out three new system updates designed to patch security bugs that it said in a blog post “may have been actively exploited.” The new updates include iPad and iOS 15.6.1, and macOS 12.5.1. Devices that are not updated, said Apple, are at risk of being hacked. The security vulnerabilities Read full story › Source: The Drum...
Read MoreBy Webb Wright When a Targaryen is born, the gods flip a coin, and the world holds its breath. When a Game of Thrones spinoff show airs, the virtual dragons start popping up all over Snapchat. Snap – the company behind Snapchat – and HBO are celebrating the release of the much-anticipated Games of Thrones spinoff House of the Dragon with a new dragon-themed augmented reality (AR) lens. The new lens comes int two modes: selfie and worldview. In selfie mode, users can use the front-facing camera to superimpose the virtual image of a fire-breathing dragon over their own face. In worldview mode, users can Read full story › Source: The Drum...
Read MoreBy Amy Houston The British Academy Film Awards (Bafta) is turning 75, and to celebrate the milestone the organization has launched a campaign in the hopes of inspiring the winners of tomorrow. ‘Behind the Bafta’ is a cinema campaign that stars rapper Big Zuu and showcases the diversity of career pathways into the industry, focusing on the range of skills and knowledge that goes into making award-winning films, games and television. Produced by DCM’s creative arm DCM Studios, the spot also features actor Tom Hiddleston opening a Bafta envelope to reveal a winner, with Big Zuu asking the audience: “If it’s your name in that Read full story › Source: The Drum...
Read More
Industry News