By Hannah Bowler The podcast industry is largely unregulated but, as we find out as part of The Drum’s Audio Deep Dive, a spate of high-profile cases of misinformation and hate speech has renewed calls from advertisers for increased policing. Without proper checks in place, advertisers risk reputational damage when appearing on podcast platforms. Alongside podcast producers, some brands have been arguing that it’s time for the platforms to start ramping up content moderation. Tamara Littleton is chief executive officer of The Social Element and works with brands including Dr Pepper and Nisan. She thinks the industry should be doing a lot more Read full story › Source: The Drum...
Read MoreBy Sam Bradley From a scheme to uplift Latinx creatives to a program aimed at Black producers, as part of The Drum’s Audio Deep Dive we find out how podcast companies looking for the next big hit are providing a platform for diverse voices. Media titans such as the BBC and Spotify are currently locked in competition to become the go-to platform for podcasting. Original content is a huge element of that rivalry and several platforms have launched incubator schemes to encourage and discover new audio talent. Here, we take a look at seven incubator programs from platforms around the world. Acast Swedish podcasting Read full story › Source: The Drum...
Read MoreBy John McCarthy Every year Ofcom explores the UK’s media consumption in depth, helping marketers, buyers and planners serve ads to the right people on the right platform at the right time. It has now dissected 2021, helping us to understand the trends we’ve seen this year. Ofcom’s fifth annual Media Nations report explores consumption habits across broadcast TV and radio, as well as digital delivery including online video and audio streaming. Amid generational shifts, new tech and platform launches, and a return to the norm on much of 2020’s pandemic behavior, there’s a lot of ground to cover. The Drum Read full story › Source: The Drum...
Read MoreBy Hannah Bowler New car sales have been in decline for the past five months in the face of unprecedented supply chain problems. In July, new registrations fell 9% from a year earlier and, coupled with the economic slump, car sales are now at their lowest levels in almost 30 years. Without stock to sell, car marketers have been forced to shift their strategies – and that means new demands have been put on their agencies. Automotive marketing has always been a reliable staple of traditional agency business. But seismic changes in the car industry have meant the agencies servicing the biggest car brands Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe During The Drum’s Audio Deep Dive, we’ll be exploring everything from podcasts to radio to social audio. But is there a danger in marketers thinking of audio as a single entity? How important is it to consider what the different formats mean to their listeners? Don’t call it a comeback. Audio has never gone away as a priority for advertisers. Brands recognize the benefits of an effective piece of audio branding and the rise of new audio formats such as podcasts has only made the oldest form of communication more important. The amount of money spent by Read full story › Source: The Drum...
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