By Audrey Kemp Dallas Cowboys quarterback Dak Prescott and Real Housewife Teresa Giudice go head-to-head in a DirecTV spot that brings sports and reality TV together on one football field. With the football season about to kick off, Dak Prescott of the Dallas Cowboys and Real Housewives star Teresa Giudice are suiting up for a new DirecTV spot called ‘The Wives’ House.’ The Wives’ House marks the third installment of DirecTV’s ‘Get Your TV Together’ campaign, which was first introduced in August of 2021. The campaign aims to hone the power of fandom while highlighting the brand’s broad spectrum of binge-worthy content – all Read full story › Source: The Drum...
Read MoreBy Roscoe Williamson Need evidence that sonic branding is a boom business for marketers? It’s gathering its own buzzwords – like ‘earconography,’ a portmanteau of ‘ear’ and ‘iconography.’ For The Drum’s Audio Deep Dive, Roscoe Williamson, global creative strategy director at MassiveMusic, tells us that, buzzword or not, now’s the time to take earconography seriously. ‘Earconography’ sounds like a buzzword marketers and sonic brand experts drop into a pitch. To be honest, that’s exactly what it is. But this beguiling word also aptly describes the art and science of one of the most innocuous yet powerful recent developments in brand sound. Consciously aware Read full story › Source: The Drum...
Read MoreBy Amy Houston As part of The Drum’s Audio Deep Dive, we’ve listened to the best ever sonic logos with top creatives and explored how the catchy jingle became the less playful sonic brand. Jingles are eponymous with advertising, they play a huge role in forging an emotional connection between people and brands. The first noted jingle came from cereal brand Wheaties in 1926. The catchy ditty, aptly titled ‘the best breakfast food in the land’, was broadcast on Christmas Eve to Minneapolis residents. It’s a favorite of Diederik van Middelkoop, executive creative director at Amp Amsterdam even now. “It had Read full story › Source: The Drum...
Read MoreBy Kendra Clark Data, advertising and media pros explain what the agency’s rulemaking plan means for the industry and for the future of data privacy at large. The US Federal Trade Commission (FTC) Thursday announced it is kicking off a rulemaking process intended to “crack down on commercial surveillance and lax data security practices.” The announcement signifies the first step in a multi-stage effort that could take a number of years. The new Notice of Proposed Rulemaking touches on a range of important data protection and privacy issues, including data monetization models, transparency and user autonomy, children’s privacy and safety, secondary uses of data, Read full story › Source: The Drum...
Read MoreBy Tim Farrer Designing high-performing ads for CTV is simpler than it might seem — marketers need only tap into consumers’ desire for entertainment while working within the bounds of the channel, argues Brightline’s director of product design Tim Farrer. Streaming video ads are rolling out faster than pancakes at Waffle House. More than half of advertisers using connected television (CTV) or over-the-top (OTT) media will increase spending, with an average lift of 22%, according to a new study by Advertiser Perceptions and Premion. As the market grows more crowded, marketers are under more pressure to stand out. Unfortunately, their default is often to Read full story › Source: The Drum...
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