By Audrey Kemp New work from Gale humorously transforms everyday kid struggles into superhero moments, through the real-life power of milk. The Milk Processor Education Program (MilkPep), funded by US milk companies, has just rolled out its latest playful campaign, ‘How it Started,’ drawing inspiration from the viral TikTok trend “How it started vs. how it’s going.” Created by Stagwell-owned agency Gale, the campaign aims to promote the health benefits of milk in a lighthearted and relatable way, especially for modern moms and their children. It comprises three humorous ads — ‘Sleep,’ ‘Strength’ and ‘Height.’ Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The work of Modern Arts, ‘Push, Push’ celebrates the unwavering determination of the seven-time F1 champion, who relied on the messging platform to stay connected with his support system throughout his journey to greatness. WhatsApp, the world’s predominant messaging service, has teamed up with the Mercedes-AMG Petronas F1 Team to release a compelling new short film, ‘Push, Push,’ celebrating Lewis Hamilton’s rise to seven-time Formula 1 champion. Directed by J.M. Harper, the 11-minute film captures the essence of British racing driver’s journey, weaving together candid moments with teens who seek his wisdom in overcoming life’s challenges. Read more here Read full story › Source: The Drum...
Read MoreBy Amy Houston The spot for the Toronto entertainment space blends the wondrous with the workaday. ‘Claw Game,’ by agency Broken Heart Love Affair and directed by Academy Award winner Joachim Back, is part of The Rec Room’s new brand platform, ‘Make Room for Play,’ and features a giant arcade claw that pulls people from routine settings, such as their apartments or the grocery store, and drops them into a dynamic, arcade-like environment. The imagery is intended to highlight the venue’s promise of offering a break from the ordinary, creating a space dedicated to fun and escape. Read more here Read full story › Source: The Drum...
Read MoreBy Sue Todd Sue Todd from the ad industry charity Nabs speaks frankly about the pressures managers across the industry face as they navigate the role with no training, support or guidance and why something has to change. Managers across our industry are in crisis. These managers are in your organization. They are feeling worried and stressed, struggling to get through another challenging working day while you’re reading this. These managers are expected to support their teams’ emotional needs; to motivate teams with needs and outlooks as diverse as we’ve ever had in this industry; and to motivate their teams through difficult times. Read full story › Source: The Drum...
Read MoreBy Julie Vigne Sustainability speaks when it comes to consumer decision-making. Julie Vigne of Savanta shares new research into changing views in the marketplace. Some marketers believe the concept of a ‘carbon footprint’ is one of the greatest advertising coups in the history of the oil and gas industry – here Read full story › Source: The Drum...
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