By The Drum Winning The Drum Awards for Experiential Healthcare and Pharma Gold is AREA 23, an IPG Health Company and Siemens Healthineers with ‘Magnetic Stories.’ Here is the award-winning case study. Magnetic Stories is a unique audiobook collection that transforms a scary MRI into a wondrous experience for younger patients. Cancer is the leading cause of deaths for children and teenagers in Portugal, with more than 400 new cases every year (in a country with 11 million people). The survival rate in the country is around 85%, but the consequences of treatment are responsible for a lower quality of life for two-thirds of survivors. Read full story › Source: The Drum...
Read MoreBy The Drum Winning The Drum Awards for Experience Community-Focused Experience Gold and the Grand Prix is Sela with ‘Unsilence the Crowd’. Here is the award-winning case study. As a company renowned for delivering spectacular experiences, Sela’s partnership with Newcastle United is based on a philosophy that football isn’t a sport to be watched, but an experience to be felt. St. James’ Park stadium, NUFC’s home ground, is regularly voted as having one of the best atmospheres in the Premier League where you can experience some of the loudest football fans. Read more here Read full story › Source: The Drum...
Read MoreBy Richard Holmes Is your B2B messaging falling on deaf ears? Richard Holmes at Ledger Bennett explains why taking a tone-deaf, transactional approach to marketing risks losing the very thinking you seek: buyer attention. Have you ever met that person at a party? They seem harmless enough. That confident, chatty stranger who laughs a bit louder than everyone else. And at some point in the evening, you find yourself standing next to them in the kitchen. Being polite, you casually ask: “So, what do you do for a living?” The next hour passes in a kind of drunken fog. Barely pausing for breath, they Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The six-style collection, designed by artists with autism, will be available in 500 stores across the US. Today, Spectrum Designs, a nonprofit that empowers adults on the autism spectrum with employment in custom apparel and promotional products, unveiled its first in-store partnership with off-price retailer T.J.Maxx. Each piece in the six-style collection has been designed, crafted and packaged in-house by Spectrum’s neurodiverse team, with support from Bioworld, an apparel manufacturer known for collaborating with brands like Disney and Warner Bros. Read more here Read full story › Source: The Drum...
Read MoreBy Gordon Young Is the marketing industry out of touch with the public? In the wake of Donald Trump’s re-election, which caught many in marketing by surprise, editor-in-chief Gordon Young argues we must take the blinkers off. Once again, the here Read full story › Source: The Drum...
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