By Mark Challinor Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. Today, he sits down with Tasmia Ismail, the general manager of Media 24 in South Africa. Media24 is South Africa’s leading media company with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution. It is part of Naspers, a multinational group of media and ecommerce platforms. Tasmia Ismail, general manager, Media 24, South Africa. With almost a quarter-century at Media24, Tasmia Ismail stands at the forefront of the media industry’s digital transformation. Her extensive education includes an MBA, Sales Read full story › Source: The Drum...
Read MoreBy Jenny Bust Celebrity endorsements are nothing new, nor are famous faces backing good causes. But, says Jenny Bust of Revolt, there’s a right way for brands to ensure these partnerships are successful. A few weeks ago, Pharrell Williams’ Humanrace skincare brand announced it was teaming up with Evian as part of the singer’s focus on well-being and “what keeps us connected, mindful, and moving.” Around the same time, Massive Attack returned to their hometown of Bristol for their Act 1.5 show – a reference to the 2015 UN climate treaty, which saw 195 countries agree to limit global warming to 1.5C above pre-industrial Read full story › Source: The Drum...
Read MoreBy Amy Houston The Drum joined the retailer and its agency Saatchi & Saatchi for an exclusive private screening to hear about the pressure and privilege of making Christmas’s most anticipated ad. In September, John Lewis revived its iconic 100-year-old tagline, ‘Never Knowingly Undersold,’ and promised to launch its “biggest marketing campaign” ever. In a first for the 160-year-old British heritage brand, it chose to captivate customers with a three-part festive trilogy. The first installment, ‘ here Read full story › Source: The Drum...
Read MoreBy Amy Houston The Drum visited the Edinburgh set with ad agency Calling to witness the filming of the French Wellington boot brand’s Christmas ad and learn why they chose a poem from the 1800s to give it a modern twist. How do you make a 100-year-old French Wellington boot brand relevant to a modern audience? That was the challenge facing London agency Calling when approached by Le Chameau earlier this year. Fortunately, Calling has plenty of experience in transforming heritage brands, having successfully revitalized names like Interflora and PG Tips. Le Chameau, meaning “The Camel” in English, was originally designed as a boot for Read full story › Source: The Drum...
Read MoreBy The Drum Winning The Drum Awards for Social Purpose in the Environment and Sustainability category was White Rivers Media for its client, the Astral Foundation. Here is the award-winning case study. Problem India is ranked 127th out of 146 countries in the 2023 World Economic Forum Gender Gap Report. India is ranked 120th out of 122 countries in the Global Water Quality Index. Read more here Read full story › Source: The Drum...
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