By Oscar Quine As generative AI continues its seepage into just about everything, Oscar Quine (who freelances for both The Drum and AI companies) looks into the hidden human element in honing its output. When OpenAI first devised here Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Benny Benassi’s Satisfaction is the surprise soundtrack choice for the festive spot. Leo Burnett has continued the long-running ‘Fancy a McDonald’s?’ brand platform for the fast-food chain with a Christmas spot that once again celebrates the moments when we need a break from life’s chaos. The 60-second spot follows two parents sitting in their car after a hectic day in the lead-up to Christmas. When they catch sight of the Golden Arches glowing in the distance, their spontaneous decision to visit McDonald’s is vividly realized through a light show as a seemingly ordinary street lights up while a tower block building illuminates Read full story › Source: The Drum...
Read MoreBy The Drum With the help of TBWAChiatDay New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This story is part of here Read full story › Source: The Drum...
Read MoreBy Gordon Young In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s Wonderhood Studios offers a compelling blueprint for the future. As the former chief executive of Channel 4, David Abraham is steering Wonderhood into uncharted territory by combining the roles of an advertising agency and a television production company. This hybrid model doesn’t just deliver campaigns; it creates intellectual property (IP) that can be shared with brands – a concept that could redefine agency-client relationships. “The industry still suffers from siloed thinking,” Abraham notes during our conversation. “We’re the only company in the UK that’s both Read full story › Source: The Drum...
Read MoreBy Steve Antoniewicz The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace the growing power of the creator economy. The tides are turning in the digital economy and creativity is riding a fresh wave of influence. Visa’s recent announcements at Web Summit 2024 make it clear: the creator economy isn’t just a niche; it’s a powerhouse. For the first time, a global financial giant such as Visa is publicly recognizing creators as small businesses, providing them with tools tailored for growth and stability, from rapid payouts to financial resources usually reserved for traditional enterprises. This Read full story › Source: The Drum...
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