By The Drum Winning gold at The Drum Awards for B2B in the Experience or Event category was Heineken and LePub with a campaign showing the financial pressures facing Irish pubs. Here is the multi-award-winning case study. Challenge Heineken’s brand mission is to help people enjoy a richer social life. Irish pubs, which are globally recognized cultural icons and the birthplace of social life, have been facing a financial crisis: higher running costs, higher taxes and inflation have resulted in the closure of a quarter of Irish pubs, an average of 150 each year. The Irish Heritage Council offers protection, tax support and other financial benefits Read full story › Source: The Drum...
Read MoreBy The Drum Winning gold at The Drum Awards for B2B in the Media category was David Madrid and JCDecaux. Here is the award-winning case study. We decided to use the unsold OOH spaces to demonstrate the power of the medium. How? With Marina Prieto. A lovely 100-year-old grandma who was publishing content on Instagram, but with only 28 followers. If we could make her go viral thanks to our media, we would prove to all the brands that they could also get the notoriety they needed with us. For this reason, we placed the 54 posts from her Instagram account throughout the Madrid subway. Read full story › Source: The Drum...
Read MoreBy Sam Anderson Even the most freewheeling advertising creative is limited by the constraints of budget, client, and physics. But what do they come up with in their wildest dreams? It’s Christmas ad season, which means every brand and their dog is releasing a big-budget TV spot. But the trend towards bigger formats isn’t seasonally isolated. Recently, The Drum reported from the frontier of here Read full story › Source: The Drum...
Read MoreBy Louis Evans As AI abounds, is it time to say goodbye to the role of the SEO marketer? Not quite, says Louis Evans of Tug: professionals able to adapt and innovate will remain in demand – and prosper. Ah, the agonizing anticipation of SEO’s final obituary. There’s a lingering sadness across the world of marketing as we wait for the wistful fading of an industry that has defined digital visibility for over two decades. The doomsday articles and alarmist LinkedIn posts keep rolling in. In essence, they say the same thing – who needs SEO experts beyond 2024 when AI can magically Read full story › Source: The Drum...
Read MoreBy Kendra Barnett The Stagwell executive, a former adviser to Bill Clinton and chief strategist for Hillary Clinton’s 2008 presidential run, opines on all things political advertising on the night before the 2024 US presidential election. Tomorrow, Americans will flock to the polls to decide who will become the next president of the United States. Already, some 75 million voters have cast their ballots in early voting initiatives across the country, The New York Times reported Sunday. The final days of a high-stakes contest often unleash a wave of urgent advertising, as both campaigns vie to sway undecided voters and shore up support in Read full story › Source: The Drum...
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