By Kendra Barnett Two US government agencies on Tuesday took action to limit the nonconsensual collection, use and sharing of consumers’ personal information. The developments could make accurate audience segmentation and ad targeting more difficult – but align with broader privacy trends globally. The US’ Consumer Financial Protection Bureau (CFPB) is seeking to tighten the reins on data brokers, on Tuesday proposing a rule that would subject them to stricter oversight, including restrictions on the sale of consumers’ sensitive personal information such as phone numbers and Social Security numbers. It would also ensure that consumers’ financial information – such as their income – Read full story › Source: The Drum...
Read MoreBy Matt Gully Iris’s Matt Gully argues that B2B is stepping out of the shadows as the lines with consumer-facing brands blur. And with that, expectations are rising. here Read full story › Source: The Drum...
Read MoreBy Jonathan McCallum There are some great examples of B2B marketing that play on the heartstrings, says Jonathan McCallum at George P Johnson. So, why does the sector continue to hide its light under a bushel? Leading George P. Johnson (UK), a world-leading brand experience agency has immersed me in the world of B2B Marketing. Often, literally, through the environments we create and manufacture, but also figuratively, as I work alongside major corporates trying to influence the world through supply chain orchestration, digital transformation, or revolutionizing mobility. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The British automaker unveiled two electric vehicles Monday night in a flashy installation in Miami. The launch was accompanied by a keynote from the company’s chief creative officer Gerry McGovern, who reaffirmed Jaguar’s unwavering commitment to ‘exuberant modernism,’ despite public backlash over the brand’s new direction. Jaguar doesn’t mind the haters. The brand’s Monday night Miami Art Week installation wasn’t just another product showcase, but a bold and unapologetic statement of purpose. Read more here Read full story › Source: The Drum...
Read MoreBy Andy Platt In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as here Read full story › Source: The Drum...
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