By Joe McElligott MG Empower’s Joe McElligott asks a simple question: What does social media look like in a world without screens? In September this year, newly branded for his cool-guy era, Mark ‘The Zuck’ Zuckerberg released his latest weapon in the quest for dominion over digital: the AR glasses dubbed Orion. We’ve had a few false dawns of AR and VR over the years, from Pokémon Go’s AR phenomenon to Apple’s Vision Pro headset (the latter’s production numbers have already here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett The president-elect reportedly met with TikTok CEO Shou Zi Chew on Monday, just hours after the company made a formal plea to the Supreme Court to block an impending ban. On Monday, Donald Trump met with TikTok CEO Shou Zi Chew at Mar-a-Lago, CNN reports, on the heels of a press conference in which the president-elect said he has a “warm spot” for the app and credited it with bolstering his campaign success. The popular video-sharing app appears to be on its last leg, set to be banned in the US on January 19 should its Chinese owner ByteDance not Read full story › Source: The Drum...
Read MoreBy Gordon Young The Drum’s founder ponders whether the porter’s present popularity comes at a price. Do viral TikTok challenges and beer shortages risk making the brand feel like a fleeting trend rather than a permanent icon? James Joyce once called Guinness “the wine of Ireland.” Now, as TikTokers tilt their pints and Gen Z ‘split the G,’ it’s beginning to look less like the quiet classic of pub culture and more like the Coca-Cola of beer – viral, ubiquitous and dangerously close to gimmick territory. While Diageo must be celebrating this Christmas as pints pour faster than pubs can replenish kegs, there’s a Read full story › Source: The Drum...
Read MoreBy Hannah Bowler The year ahead is set to be another tough one for marketers being asked to do more with less cash. Marketers are unlikely to see much budget growth in 2025, according to industry analysts, as businesses continue to operate within a sluggish economy. The marketing industry is in an “era of less,” says Ewan Mcintyre, chief of research and vice-president at the analyst firm Gartner, with budgets still significantly lower post-covid than pre-covid. “Chief financial officers have gotten used to a situation where budgets are lower and we’ve gotten used to it, so why can’t we just continue?” According to Read full story › Source: The Drum...
Read MoreBy Marc Lewis The copywriting legend passed away from lymphoma on December 8 at the age of 87. Here, School of Communication Arts 2.0 dean Marc Lewis looks back on the life and work of his friend Brignull who leaves a legacy as a “towering figure in UK advertising.” Running the School is a privilege that has given me countless reasons to be grateful, and becoming football friends with Tony Brignull is right up there. They say you shouldn’t meet your heroes, but I think that’s nonsense. I believe in learning from them – and helping my students do the same. Read more here Read full story › Source: The Drum...
Read More
Industry News
