By Amy Houston The spot from TBWANeboko emphasizes that happiness isn’t only found in winning grand prizes but also in making small gestures. Dutch State Lottery has unveiled its annual festive ad in preparation for its New Year’s Day draw. ‘Give Each Other Some Luck’ tells a touching story of a young man offering a helping hand to his elderly neighbor, expecting nothing in return, yet he receives a surprising reward for his good deed. It shows something wonderful can happen when we care for each other and share genuine, heartfelt moments. “Each year, we strive to inspire the Netherlands with a heartfelt narrative Read full story › Source: The Drum...
Read MoreAs we enter into 2025, we should strive to avoid the mistakes of ’24, one of which may well be marketing’s over-reliance on fleeting social trends. VCCP’s Nick Lewis explains. Stop. Breathe. Look around. Everyone is moving too fast. We’re on a treadmill to nowhere – chasing trends, churning out content, sprinting to keep up with a culture that never pauses. The result? Exhaustion. Burnout. Work no one remembers. It’s time to slow the f**k down. Fast culture has us hooked – doomscrolling, chasing virality and measuring success in fleeting engagements. But here’s the truth: speed kills. It kills loyalty, creativity, and Read full story › Source: The Drum...
Read MoreBy Mark Challinor Digital media consultant Mark Challinor continues the here Read full story › Source: The Drum...
Read MoreMany people struggle at this time of year. Emma Lane of Revolt explains how brands can use their words and actions to help ease the festive strain. It’s the most wonderful time of the year – a line we’ve heard from Andy Williams for over 60 years now. And with it, the nation eases into the joys of the festive season. But not everyone feels thankful and merry at this time of year. Mental health issues are increasingly spiking around Christmas in the UK, whether it’s the here Read full story › Source: The Drum...
Read MoreBy Wiktoria Wójcik Gaming is more than just a pastime, says Wiktoria Wójcik. It’s a way of life, especially for younger audiences – making it a space ripe with marketing opportunities. For years, brands have dabbled in gaming, thinking it’s all fun and games. But gaming isn’t just about chasing high scores; it’s a huge cultural force reshaping how millions engage with media, socialize, and even shop. If your brand isn’t already playing the game, you’re missing out on a multi-billion-dollar opportunity. Here are five reasons why gaming should matter to your brand—and no, “fun” didn’t make the cut. Read more Read full story › Source: The Drum...
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