By Oscar Quine Every word counts when asking an AI to create an asset. And with the technology upending how marketers work, it makes more sense than ever to understand the subtle art of prompt engineering. Have you ever written ‘please’ at the end of a request to an LLM, only to wonder whether it’s absurd to be so polite to an AI? While the world might split into two – those who thank ChatGPT and those who don’t – here Read full story › Source: The Drum...
Read MorePrivacy and sustainability are leading consumer concerns. Josh Beckwith of Sojern breaks down why curation should be marketers go-to choice for effective campaigns that provide both. Way back in here Read full story › Source: The Drum...
Read MoreBy Amy Houston The work from Mother in London was directed by David Shane and sees Bardem let his hair down instead of worrying about ‘world domination’. As part of its ‘When You’ve Done Enough, Uber Eats,’ series the food delivery service has enlisted Hollywood actor Javier Bardem to star in its latest ad. In ‘Evil’d Enough’ the Academy Award-winner, who is well known for playing malevolent characters, bemoans that it is quite taxing having to be so rotten all the time. Bardem said “Playing a bad guy can be very demanding. Even villains deserve a little downtime after a long day of being evil. Read full story › Source: The Drum...
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