By Marketing Week Reporters

Brands with purpose

Brands can no longer sit idly by, they must get involved, according to Coca-Cola’s Wendy Clark. Speaking on a panel on creativity at the Microsoft Beach, Clark said businesses such as Coca-Cola are fueled by “prosperous communities and economies” which they rely on to generate profit.

With that in mind, brands must do all they can to ensure they are addressing the big challenges facing the world. Hence why Coca-Cola has a target of becoming water neutral by 2020.

“A world with no water can’t have Coke,” she said. “The world’s challenges are epic and people and brands have to Read full story ›

Source: Marketing Week