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3 things you need to know – Cannes day 4

on Jun 25, 2015 | 0 comments

By Marketing Week Reporters

Like a girl

The ad industry talking about diversity is the first step to making it more diverse.

Walking around Cannes this week it has been hard to miss the subject of diversity. The Glass Lion was introduced this year as a way to honour ad campaigns that address issues of gender inequality or prejudice.

It drew 166 entries from campaigns such as Sport England’ “This Girl Can” and Procter & Gamble’s “Like A Girl”. It was the one everyone wanted to win.

Diversity within the marketing industry itself has also been up for debate. Speaking at a panel discussion held by the IPA this morning Read full story ›

Source: Marketing Week