Two thirds (67 per cent) of travellers research flights on mobile devices and 49 per cent will go on to purchase flights via a mobile device according to new research from Millennial Media and comScore.
However, the top purchase for travellers on mobile devices was hotel bookings. 67 per cent have booked a hotel via a smartphone and 64 per cent via a tablet. Rental car, train, and bus completed the top five (see chart).
The study also looked at the process and researching of travel options and ideas. It found searching for hotel information is the most common activity, Read full story ›
Source: The Drum
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