Ita Murphy is UK chief executive of SYZYGY, she’s reporting on the changes in adland she’s observed after a seven-year absence from the industry.

In 2012 I left the ad industry. At the time I’d been managing director at Mindshare for seven years and needed to refresh. It was a fantastic job – but ask anyone running an agency, it gets tiring. In my time out I worked as a business coach and worked client side for almost two years

Despite enjoying my sojourn client-side, I decided to throw myself back into agency life and joined SYZYGY UK as chief executive.

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Source: The Drum