5 key trends identified by Mary Meeker that advertisers need to know

By the drum

• In the U.S., the mobile advertising market neared $20bn last year, while the value of ads served on desktop hovered below $40bn​

US Digital Advertising Breakdown By Marketshare

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• Facebook’s revenue growth in the U.S. outstrips that of Google. Although Google’s total revenue (almost $30bn) still dwarfs Facebook’s, while ‘others’ collectively earned $21bn​

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• Ad dollars in the U.S. continue to lag eyeballs – just like everywhere else in the world

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Source: The Drum