The Drum’s Digital Transformation Festival is now over half-way-through, so we’ve curated five sessions from around the world that APAC marketers should watch.
WPP’s Mark Read on digital transformation
WPP’s global leader takes on the huge topic of digital transformation, giving a sense of his own personal views on the topic, as well as what it means for one of the world’s largest advertising groups.
“What we want to do is to be precise and talk about technology which is at the heart of digital transformation.
“Given the changes in technology, how do you need to think Read full story ›
Source: The Drum
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