Reddit is not a forum that marketers should enter on a whim, that’s how they are torn apart by the platform’s highly engaged community, which includes around 140 million unique users a month. It’s a place to engage, share and discover, not sell. Here, Rohit Thawani, director of digital strategy at TBWAChiatDay LA and Reddit member, offers his advice as to what brands should absolutely not do if trying to connect with the Reddit audience.
1) Don’t be a marketer.
The first rule of Reddit – it is not an advertising platform. Sure, we all know if something blows up on Read full story ›
Source: The Drum
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