1. Kraft Foods has merged with Heinz
A merger deal between Kraft Foods Group and H.J. Heinz was announced this week to form The Kraft Heinz Company, already the fifth largest food and beverage firm in the world.
The newly formed company, financed by American business mogul Warren Buffett’s Berkshire Hathaway company and private equity firm 3G Capital, both of which bought Heinz in 2013, will have a revenue of roughly $28bn according to the two parties, with eight brands worth over $1bn and five over $500m.
It will also provide a platform to push Kraft brands such as Kraft Macaroni & Read full story ›
Source: Marketing Week
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