By Kendra Clark

From celebrity endorsements to wellness-focused messaging, here are the marketing movements defining the future of cannabis.

An increasing rate of legalization across the globe is ushering in a boom for the cannabis category. The global legal cannabis market was valued at $17.8bn last year, and is projected to grow at a compound annual growth rate of more than 25% between now and 2030.

As players in the category enjoy greater market opportunities, they’re investing more money in advertising and marketing in efforts to combat stigmas, expand brand awareness and attract sales.

At Advertising Week New York today, cannabis industry leaders gathered Read full story ›

Source: The Drum