Over half of marketers (53 per cent) said that their biggest bugbear with social media was its potential to be time intensive, a study by SocialBro has found.
The research of those who use the platform discovered that 57 per cent are spending at least fifty per cent more on Twitter marketing compared with two years ago, with 15 per cent of respondents stating that their spending has tripled.
SocialBro’s research comes as Twitter reveals an advertising revenue increase of 125 per cent.
Javier Burón, CEO and co-founder of SocialBro, said: “These findings reflect the fact that Twitter has really matured Read full story ›
Source: The Drum
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