I will be the first to admit that when it comes to influencer marketing, I’ve made every mistake. It’s hard. Really hard. Dealing with talent, developing creative that is on-brand for both talent and client and enjoyable to the fan, being FTC and SAG compliant — the list goes on. With that, I’ve been privileged enough to be a part of some amazing campaigns for Fortune 500 brands.
After over 250 campaigns, working with countless talent and creating thousands of pieces of social and mobile-first content, I’ve learned quite a few lessons — some the hard way — but Read full story ›
Source: The Drum
Industry News