By John Glenday

The insidious rise of so-called fake news is now having repercussions beyond journalism with advertising now bearing the brunt of a public backlash – with 71% of Britons now conflating adverts with fake news according to a new study.

Research commissioned by Rakuten Marketing reveals that Brits lead the way when it comes to campaign skepticism in comparison with their cousins in Europe and the US, where the comparative figures sit at 54% and 58% respectively. However, the proportion of consumers saying they had been negatively impacted by an online ad stood at 43% in the US Read full story ›

Source: The Drum