Three-quarters (75 per cent) of brand marketers and ad agency executives anticipate that digital video will become as important to their business as television advertising within the next three to five years, and nearly half (48 per cent) have adjusted their budgets accordingly.
The findings come as part of IAB’s recent research into tracking the attitudes of advertisers towards digital video.
IAB found that the bulk of that increased internet spend is migrating from television budgets.
Nearly two-thirds of advertisers (65 per cent) predicting that they will spend more on online video advertising in the next year than they did Read full story ›
Source: The Drum
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