Google’s Accelerated Mobile Pages (AMP) – its attempt to help the publishing industry adjust to a ‘mobile first’ world – may be one of the key challenges facing the media industry in 2016, but over three-quarters (76 per cent) of search engine optimisation (SEO) specialists have yet to act on it.
That’s the findings of a recent survey of over 300 senior SEO professionals across the U.S. and Europe, despite half (49 per cent) of all respondents acknowledging that the implementation would have a significant impact on their page rankings.
While half of SEOs surveyed expect AMP to have a significant impact, Read full story ›
Source: The Drum
Industry News
