By Ishbel Macleod

It is, yet again, the year of mobile. A massive 91 per cent of smartphone users say they check email at least once a day, 90 per cent text, 76 per cent use search and 75 per cent use social on their mobiles, research from Salesforce ExactTarget Marketing Cloud has found.

The company’s 2014 Mobile Behaviour Report discovered that 54 per cent of the 470 US consumers surveyed relate the word ‘mobile’ to smartphones, with only 14 per cent using the work to describe tablets or e-readers.

It was discovered that almost half (41 per cent) say they use their Read full story ›

Source: The Drum