Health and pharmaceutical brand Johnson & Johnson has “fundamentally changed” its approach to marketing to incorporate social at the heart, according to group worldwide chairman Sandra Peterson, and agencies must keep up with pace of change.
Speaking at Fortune’s Most Powerful Women event in London, Peterson discussed the radical changes big data and analytics have brought not just to marketing but product development, and said new digital capabilities had forced a radical change in thinking across the board.
“It’s not just about a new generation of customers, where it’s true the way they interact with brands and products is radically different,” she Read full story ›
Source: The Drum
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