Total advertising expenditures increased by 5.7 per cent in the first quarter of 2014 to $34.9bn, Kantar Media has found, with the Winter Olympics being responsible for the growth.
Internet display expenditures grew 13 per cent, while outdoor grew by 2.8 per cent and cable TV expenditures increased 6.2 per cent.
“The Winter Olympics delivered its expected windfall in the first quarter, adding about $600m of incremental ad spending to the marketplace. But the nature of the event is that this money is narrowly distributed and doesn’t benefit all sectors of the market,” said Jon Swallen, chief research officer at Kantar Media Read full story ›
Source: The Drum