A total 28 per cent of the UK display ad market was traded programmatically in 2013, representing £500m of the total £1.86bn display advertising spend, according to the Internet Advertising Bureau’s (IAB) first Media Owner Sales Techniques Study.
The industry body has predicted this will rise further throughout the rest of 2014, with nearly half (47 per cent) of digital display ad sales to be conducted programmatically, in what marks its first ever report in the space.
By 2017 it could account for an even bigger chunk of ad spend, with the IAB predicting it could reach up to 75 per Read full story ›
Source: The Drum
Industry News