AOL could be on track for its own “House of Cards moment” as it continues to drive its original content and connected TV strategy, the latter stage of which has seen it launch on Apple TV.
Although AOL operates in the ad-funded video-on-demand (AVOD) arena, while Netflix dominates the subscription (SVOD) one, it is gradually increasing its long-form original content investment having bought its first international, long-form series – Connected – this year.
Speaking to The Drum, AOL’s global head of video Ran Harnevo said the two companies operate in a totally different arena but described Netflix Read full story ›
Source: The Drum
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