Uber has partnered with photography app EyeEm to offer free rides to its users, in return for taking snaps of their journey.
As part of EyeEm’s ‘photography mission’ to capture images of different cities, individuals are invited to download each app, enter a unique promotion code into the Uber app and receive a voucher for their first ride.
Riders will then photograph their journey to create an ‘image diary’ for the chance to win more credit and other prizes by tagging their photos in the EyeEm app with ‘Capture the Ride with Uber’.
The free ride offer runs until 5 July.
Source: The Drum
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