21 jurors, 2,800 films, seven straight days of focused discussion and probably two dozen too many cups of coffee than was good for us. The job of judging the film category at Cannes was something of a mini-epic in itself.
Ultimately, the two Grand Prix winners – ‘The epic split’ for Volvo Trucks and ‘Sorry I spent it on myself’ for Harvey Nichols – were awarded for their bravery, insight, strength of idea, and flawless execution.
What’s more, both were relevant, and yet unexpected, in their respective sectors.
Source: The Drum
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