Kellogg’s has struck a six-figure deal with the National Advertising Sales Agency (NASA) – Trinity Mirror’s advertising service – which will see the cereal brand promote its nutritional programmes to a wider audience.
The six-month project, which is also supported by Bauer and Netmums, aims to broaden communication of the company’s nutritional programmes and to encourage active engagement with content to drive ongoing conversation.
Aimed at reaching children and their parents, NASA’s national and regional brands and the Primary Times will provide information about Kellogg’s Origins programme, which explains the story of cereal ‘from seed to spoon’, as Read full story ›
Source: The Drum
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