Almost half (45 per cent) of all British adults now have a tablet compared to 32 per cent a year ago, according to research from Kantar Media’s syndicated study, futureProof.
More than four out of ten users now live in a home with more than one tablet, the research of over 2,000 participants found, with the device used for watching up on TV programmes or film, YouTube, or gaming.
Devices are now used more in a home environment, with only eight per cent of people using their tablet out-of-home every day, while 44 per cent never take their tablet outside.
Trevor Vagg, director, Read full story ›
Source: The Drum
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