Tesco’s senior marketer is now chief creative officer, Vodafone’s is titled head of brand, reputation and citizenship, while Sainsbury’s top marketing figure, Sarah Warby, heads up customer service, experience, CSR (corporate social responsibility) and corporate affairs as well as her marketing duties. Barclaycard, meanwhile, has ditched the role of chief marketing officer (CMO) altogether.
It seems that for some businesses, the title of CMO or marketing director is no longer representative or big enough for a role which now covers much more than commissioning ads and divvying up marketing spend.
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Source: The Drum
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