Acting fast in response to a story is essential for the Financial Times in terms of social, the publisher’s social media manager Rebecca Watts states.
“Sometimes that means quickly setting up a paid ad campaign to promote a scoop before anybody else breaks the news. We often don’t get a lot of notice and the time pressure that comes with that is challenging and exciting,” she says.
Watts, one of the judges for this year’s Social Buzz awards in association with iomart, believes that creativity and innovation are important in a social campaign, and it is exactly this that she Read full story ›
Source: The Drum
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