By Gillian West

Marketing Birmingham has engaged Cogent Elliott to develop a high-impact advertising campaign attracting the UK’s biggest tech companies and digital entrepreneurs to Birmingham.

Based in the heart of Tech City, London’s Old Street, the campaign seeks to encourage ambitious digital firms from Shoreditch to see Birmingham as the first choice to expand and grow their business.

Neil Rami, chief executive of Marketing Birmingham, commented: “There’s no reason why Tech City should suck in all the attention and investment from Government. If Britain wants to compete in the global tech economy, we must unleash the power of regional cities like Birmingham.”

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Source: The Drum