By Gillian West

Watch brand Casio Edifice has sponsored Discovery Network UK’s portfolio of motoring programmes in order to promote its partnership with the Formula One team, Infiniti Red Bull Racing.

The six month long deal, commencing Tuesday 1 July, will run across Discovery Channel, Quest, Discovery Turbo and Discovery Shed and includes ad funded vignettes produced in-house by Discovery Creative London.

The 60 second shorts show how Infiniti Red Bull Racing make marginal gains to save time on the track. Filmed at the team’s factory in Milton Keynes, the shorts feature experts from Infiniti Red Bull Racing’s team delivering anecdotes and thoughts Read full story ›

Source: The Drum