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World Cup surpasses London 2012 on social with more than 300m tweets sent in last fortnight

on Jun 27, 2014 | 0 comments

By Gillian West

More than 300 million tweets about the World Cup have been sent in the last two weeks, dwarfing the 150 million tweets sent during the 16 days of the London 2012 Olympic Games.

The record number of tweets sent makes the World Cup one of the most talked about events of all time on the social networking site, with the opening match between Brazil and Croatia two weeks ago driving the most Twitter conversation so far with 12.2 million tweets sent.

Ahead of the knockout stage, which begins tomorrow (Saturday 28 June), the most tweeted about moment of the tournament’s Read full story ›

Source: The Drum