By Angela Haggerty

Liberty Global has put its pan-European media planning account up for review following the acquisition earlier this year of Virgin Media.

The account, estimated to be worth between £100-£150m, covers 12 European markets and brands such as Virgin Media, UPC, Unitymedia and Telenet.

A spokesperson for Liberty Global said: “Following Liberty Global’s successful acquisitions, we are looking to deliver ambitious integration targets at strategic, operational and financial level. Media is a significant investment area.

“Accordingly, we have decided to undertake a European media agency pitch in order to achieve greater effectiveness and efficiencies across the combined Liberty Global group. Our ambition is Read full story ›

Source: The Drum