Asda is set to demonstrate the power of YouTube at The Drum Live on 9 July where they will publish a video in front of a live audience and introduce Jim Chapman – a social TV sensation.
Many in the world of traditional media may not have even heard of Chapman. But in the world of YouTube he has 1.44 million subscribers, and his films have been viewed by 65 million in the recent past.
He is also the brother of equally successful beauty YouTubers Samantha and Nick Chapman who worked with Asda to bring some of their audience to Read full story ›
Source: The Drum
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