By Gillian West

With London gearing up for Gay Pride this weekend, strategic branding agency Coley Porter Bell has created a range of three teas that bring ‘two of the same things together’.

Affectionately named Gaiety, the packaging sees teacups and teapots link handles and spouts in a show of closeness with all the teabags inside joined together with one tag.

“We liked the idea of starting with the ‘everyday’. We thought about how being gay in London in 2014 is less about rainbows and glitter (well, sometimes) and more about having a laugh with friends over a cup of tea,” said Sarah Read full story ›

Source: The Drum