Internet betting company Betfair has launched a rebrand across all of its platforms ahead of tomorrow’s Colombia V Uruguay game in support of the ban imposed by FIFA on Luis Suarez after he bit Italian player Giorgio Chiellini.
From today until Monday (30 June) Betfair will change its name to Bitefair across all its logos, Twitter handle, onsite banners, CRM headings, while print advertising with the Sun will also be rebranded.
Playing on its current advertising campaign and social activity #thisisplay, which looks to drive awareness of the sport, the company will push content on the day of the match focused Read full story ›
Source: The Drum
Industry News