British Airways has been testing a ‘happiness blanket’ – a sophisticated cover which uses neuro-sensors to measure a traveler’s brainwaves and ‘meditative state’ – in an effort to improve its service.
The airline has started conducting experiments at 30,000ft to find out more about how passengers sleep and rest in the air to ultimately help shape services such as timing of meals, types of films shows and seat positions.
Source: The Drum
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