Renault has axed its branded content network Renault TV as part of a consolidation drive, which has left question marks over the future status of its partner Publicis Entertainment, The Drum understands.
The car marque officially pulled the plug on Renault TV – a branded content network of dedicated online Renault TV channels – last week (16 June) as it looks to tighten its overall content output, having previously run around 30 separate YouTube channels.
Publicis Entertainment, the branded content arm of Publicis Groupe, was created five years ago to bridge the gap between advertising, content creation and distribution and Read full story ›
Source: The Drum
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