By Angela Haggerty

Halfords has launched a documentary-style content marketing campaign featuring one off-the-wall created character and real customers in-store.

‘The Bike Whisperer’ campaign was created by Red Bee Media and features stand-up comedian Tony Law playing the role of a man with ‘special bike-healing powers’. Red Bee said the mix of character and real customers offered an “unorthodox and amusing way of dramatizing the dedication and knowledge of the Halfords staff”.

Tricia Owen-Williams, head of customer experience at Halfords, said: “Our brief to Red Bee was that we wanted Halfords to be truly famous for video, and we firmly believe that the Bike Whisperer Read full story ›

Source: The Drum