Heineken-owned cider brand Bulmers has launched of one of the first cross-screen creative sequencing campaigns in the UK with Microsoft Advertising to support its Live Colourful campaign.
Through the new creative sequencing product, which targets users across multiple screens to serve a sequence of creative, Bulmers is advertising its five flavours of cider across Microsoft’s portfolio – including Windows 8 Ads-in-Apps, MSN, Skype and Xbox 360 – for eight weeks starting today (30 June).
Managed through the Microsoft ID, which recognises the same user logged in across Microsoft’s relevant services, creative sequencing will enable users to be taken Read full story ›
Source: The Drum
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