By Noel Young

Twitter today took a leaf from Facebook’s playbook, announcing that it is releasing mobile-app install ads to the wider advertising community after a months-long test.

These ads, which appear in Twitter’s news feed, provide links directly to apps on Apple’s App Store or Google Play.

Twitter users have recently seen ads suggesting they download apps such as Square or Spotify, or try out games like Heroes of Dragon Age and Real Racing 3. Twitter has said those tests went well.

The Wall Street Journal commented, “It could be a profitable new product for Twitter, which is finding ways to wring Read full story ›

Source: The Drum